Books

Entrée Marketing: Six Critical Principles for the Overworked Restaurateur

Author: Mason Harris The everyday operational demands of running a restaurant, bar, or nightclub leave the operator little time to think about marketing. That's too bad - because marketing is the separator. Why do customers choose one restaurant over another when the food and service are similar? Simple - better marketing. This book was written to enable you, the owner, manager or aspiring restaurateur, to immediately implement changes that will have a discernable impact on your revenue and profits. Encompassing four walls marketing strategy, customer motivation, media selection, advertising concepts, and Pareto's Law, the six principles of ENTRÉE Marketing will become the blueprint for your marketing plans. For each book purchased through the mhef.org product store Mason Harris will make a donation to MHEF. Special discounted price of $20 plus free shipping and handling available to RAM members only.